Dealer Programs

Dealer Programs

Partner With Aqua Marine Outboard β€” Grow Your Marine Business

Are you a marine shop, boat builder, marina, or independent dealer? Join our authorized dealer network and get access to wholesale pricing, co-op marketing, technical support, and exclusive territories.

Why Partner With Aqua Marine Outboard?

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BenefitWhat You Get
Wholesale PricingCompetitive dealer margins on Yamaha, Mercury, Suzuki & Honda
Co-Op Marketing FundsWe split advertising costs 50/50 in your territory
Technical TrainingFactory-certified training for your technicians (free)
Priority Parts AccessFirst-in-line for backordered or limited-stock items
Exclusive TerritoriesProtected sales area β€” no competing authorized dealers
Drop-Ship ProgramWe ship direct to your customers, you keep the margin
Lead Referral ProgramOut-of-territory leads sent to you, with finder’s fees
Digital ToolkitWebsite content, product photos, specs, and pricing feeds

Who Can Apply

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Dealer TypeRequirementsBest Fit
Marine Repair ShopService bay, certified tech, retail storefrontAdd outboard sales to service revenue
Boat Builder / RiggerNew boat production or custom riggingFactory-match motors to hulls
Marina / Yacht ClubDockage, fuel, retail spaceConvenience sales to boaters
Independent Outboard DealerExisting marine sales experienceExpand brand portfolio
Online Marine RetailerE-commerce platform, shipping capabilityDrop-ship and direct-to-consumer
International DistributorImport/export license, warehouseExport to Latin America, Asia, Pacific

Program Tiers

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β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”  β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”  β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”
β”‚   πŸ₯‰ AUTHORIZED     β”‚  β”‚   πŸ₯ˆ PREFERRED      β”‚  β”‚   πŸ₯‡ PLATINUM       β”‚
β”‚      DEALER         β”‚  β”‚      PARTNER        β”‚  β”‚      PARTNER        β”‚
β”‚                     β”‚  β”‚                     β”‚  β”‚                     β”‚
β”‚ β€’ Wholesale pricing β”‚  β”‚ β€’ Everything in     β”‚  β”‚ β€’ Everything in     β”‚
β”‚   (15% margin)      β”‚  β”‚   Authorized +      β”‚  β”‚   Preferred +       β”‚
β”‚ β€’ Basic training    β”‚  β”‚ β€’ 20% margin        β”‚  β”‚ β€’ 25% margin        β”‚
β”‚ β€’ Standard support  β”‚  β”‚ β€’ Co-op marketing     β”‚  β”‚ β€’ Dedicated rep     β”‚
β”‚ β€’ Annual minimum:   β”‚  β”‚   ($5K/year match)  β”‚  β”‚ β€’ White-label       β”‚
β”‚   $50K purchases    β”‚  β”‚ β€’ Priority parts      β”‚  β”‚   options           β”‚
β”‚                     β”‚  β”‚ β€’ Lead referrals      β”‚  β”‚ β€’ Custom branding   β”‚
β”‚ [Apply Now]         β”‚  β”‚ β€’ Annual minimum:     β”‚  β”‚ β€’ Annual minimum:   β”‚
β”‚                     β”‚  β”‚   $150K purchases     β”‚  β”‚   $500K purchases   β”‚
β”‚                     β”‚  β”‚                     β”‚  β”‚                     β”‚
β”‚                     β”‚  β”‚ [Apply Now]         β”‚  β”‚ [Apply Now]         β”‚
β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜  β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜  β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜
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What You Get as a Dealer Partner

Product Access

  • Full Yamaha, Mercury, Suzuki, and Honda outboard motor lines
  • Genuine OEM parts and accessories at wholesale
  • Exclusive access to limited-edition or high-demand models
  • Pre-season allocation priority (order before public release)

Training & Certification

  • Factory technician training (Yamaha, Mercury, Suzuki, Honda)
  • Sales training on product features and competitive positioning
  • Digital tools training (diagnostics, rigging calculators)
  • Annual recertification at no cost

Marketing Support

  • Co-branded website content and product feeds
  • Professional product photography and video
  • Social media content calendar and assets
  • Local SEO support and Google Business optimization
  • Trade show booth support and materials

Operational Support

  • Dedicated dealer support hotline
  • Drop-ship fulfillment (we ship, you sell)
  • Warranty claim processing assistance
  • Floor plan financing for inventory
  • Trade-in motor brokerage (we buy your trade-ins)

Current Dealer Incentives

πŸŽ‰ New Dealer Sign-Up Bonus First $10,000 in purchases β€” 5% additional margin For Authorized and Preferred tiers. Valid for first 90 days. [Apply by August 31, 2026]
πŸŽ‰ Volume Rebate Program Exceed annual minimum by 25% β€” earn 3% cash rebate Paid quarterly. Applies to all tiers. [View Rebate Schedule]
πŸŽ‰ Training Scholarship Free factory certification for 2 technicians $2,500 value per tech. For new Preferred and Platinum partners. [Claim Scholarship]

How to Become a Dealer

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β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”    β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”    β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”    β”Œβ”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”
β”‚   STEP 1    β”‚ β†’  β”‚   STEP 2    β”‚ β†’  β”‚   STEP 3    β”‚ β†’  β”‚   STEP 4    β”‚
β”‚   Apply     β”‚    β”‚   Review    β”‚    β”‚   Agreement β”‚    β”‚   Launch    β”‚
β”‚             β”‚    β”‚   & Visit   β”‚    β”‚   & Setup   β”‚    β”‚             β”‚
β”‚             β”‚    β”‚             β”‚    β”‚             β”‚    β”‚             β”‚
β”‚ Submit      β”‚    β”‚ We evaluate β”‚    β”‚ Sign dealer β”‚    β”‚ Training,   β”‚
β”‚ application β”‚    β”‚ your        β”‚    β”‚ agreement,  β”‚    β”‚ inventory   β”‚
β”‚ & business  β”‚    β”‚ business,   β”‚    β”‚ set up      β”‚    β”‚ setup, and  β”‚
β”‚ docs        β”‚    β”‚ visit site  β”‚    β”‚ systems     β”‚    β”‚ go live     β”‚
β”‚             β”‚    β”‚ (if local)  β”‚    β”‚             β”‚    β”‚             β”‚
β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜    β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜    β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜    β””β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”€β”˜
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Step 1: Submit Application
Complete our dealer application. We’ll need:
  • Business license and tax ID
  • Photos of your facility (showroom, service bay, storage)
  • Resale certificate
  • Trade references (2–3 marine suppliers)
  • Bank reference letter
Step 2: Review & Site Visit
Our dealer development team reviews your application. For Bay Area applicants, we conduct an on-site visit. Remote applicants submit a virtual tour.
Step 3: Agreement & Setup
Sign the authorized dealer agreement, set up your wholesale account, and configure drop-ship or direct delivery preferences.
Step 4: Launch
Attend new dealer orientation (virtual or in-person), receive initial inventory, and go live with co-branded marketing support.

Dealer FAQ

What brands can I sell as an authorized dealer? All four: Yamaha, Mercury, Suzuki, and Honda. You can carry the full line or focus on specific brands based on your market.
Is there an exclusive territory? Yes. Authorized and Preferred dealers receive a protected radius (typically 25–50 miles, depending on market density). Platinum partners receive regional exclusivity.
Do I need a physical storefront? For Authorized tier, yes β€” a retail or service facility is required. For online-only dealers, we offer a special Digital Dealer tier with modified requirements.
What are the annual purchase minimums?
  • Authorized: $50,000/year
  • Preferred: $150,000/year
  • Platinum: $500,000/year Minimums are reviewed annually and can be adjusted based on market conditions.
Can I sell online? Yes, with restrictions. Online dealers must maintain MAP (Minimum Advertised Pricing) and cannot sell below our floor prices. Violations result in tier demotion or termination.
What support do you offer for warranty claims? We process warranty claims on your behalf with the manufacturers. You handle the customer; we handle the paperwork and reimbursement.
Do you offer floor plan financing? Yes, through Sheffield Financial and Yamaha Financial Services. 0% for 90–180 days on qualifying inventory.
Can I return unsold inventory? Current-model-year motors can be returned within 12 months (restocking fee applies). Parts are non-returnable unless defective.
What happens if I don’t meet my annual minimum? We work with you to identify the issue. One year below minimum triggers a review; two consecutive years may result in tier downgrade or non-renewal.
Do you work with international dealers? Yes. We have active dealer programs in Mexico, Canada, and select Pacific markets. International dealers must handle import documentation and customs clearance.

Existing Dealer Login

Already a dealer partner?
[Access Dealer Portal] β€” Place orders, check inventory, download marketing assets, submit warranty claims, and view your rebate status.
Forgot your login? Email dealers@aquamrineoutboard.com

Apply to Become a Dealer

Ready to Grow Your Business?
[Download Dealer Application] | [Call +1 (415) 882-6561] | [Email dealers@aquamrineoutboard.com]
Aqua Marine Outboard β€” Dealer Development 1428 Wallace Ave San Francisco, CA 94124
πŸ“ž Dealer Hotline: +1 (415) 882-6561 βœ‰οΈ Dealer Email: dealers@aquamrineoutboard.com
Hours: Monday–Friday: 9:00 AM – 6:00 PM (PST)

Our Dealer Promise

βœ… Fair Margins β€” Transparent wholesale pricing, no hidden fees βœ… Protected Territories β€” Your market, your customers βœ… Real Support β€” Dedicated rep, not a call center βœ… Quality Products β€” Only genuine, factory-authorized motors and parts βœ… Marketing Partnership β€” We grow together βœ… Long-Term Relationship β€” Your success is our success